Easy-earned money, hard-earned moneyEvery bit more income is harder to earn. The achievement society principle destroys humans with its demand to earn ever more, ever harder-earned money.Once upon a time there was a farmer who had a cow. The neighbour came along wanting milk. That was the most easily earned money but it wasn't enough. The farmer expanded, until he had 9 cows and a wagon with which he drove to the market and sold the milk. Now his income was sufficient to lead a very modest life, but it was more difficult to earn than when the neighbour just came to the farm. Then came a rep from a dairy in the next big city. He offered incredibly low prices but with 40 cows that would earn him enough money to pay back the credit for the cowshed and all the modern equipment. The farmer didn't have enough pastures so first he bought animal feed in the nearest town, then in the neighbouring country and then from a different continent. You have to keep up with the times and modernize. The buying agent of a large discount chain finally made him realize that in order to double his earnings he had to have 500 instead of 50 cows. Obviously, the more the better, even though the profit margin is somewhat narrower.
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